This superior white rum is an iconic brand that needs little introduction. GLOCK works with Bacardi on everything from cocktail menus and luxury gift packaging to digital applications and events.
Objective
To develop the brand through promotional campaigns, such as the ‘10 Second Mojito’, and to strengthen the brands positioning in the category.
Creative Strategy
In creating ’10 Second Mojito’ identity, we complemented a fresh approach to cocktail-making with strikingly bold artwork and copy, bespoke merchandising, inventive sampling experiences, consumer events and competitions.
Activation
Print collateral, sampling experiences, events, consumer competitions, cocktail menus.