We are proud to be involved with this award-winning and daring vodka brand from New Zealand. GLOCK began the relationship in the travel retail environment by producing the interactive sampling experience, ‘Holiday in a Box’, before creating an ‘Emergency Cocktail Procedure’ card as a passenger giveaway. We continue to work with 42BELOW on making them a brand to remember.
To develop an engaging and humorous campaign to awaken brand awareness for 42BELOW.
We invited consumers to engage with the brand by developing a sampling experience called ‘Holiday in a Box’. This was an interactive experience that allowed customers to start their holiday at the airport by creating their personal holiday postcards and sampling cocktails from our suitcase bar. We were proud to receive a Benchmark award for this campaign.
Print collateral, sampling experience, software, merchandise.