Bacardi Global Travel Retail is one of the leading forces in the spirits category and the world of duty free is a key territory for activity that drives core sales. Each year at TFWA, Bacardi Global show the market what they are doing, now and next. The conference acts a barometer for the brands and their customers.
To develop a distinctive branding and engaging brandstand experience, that is both practical and impressive.
We worked to provide a memorable experience for both Bacardi and its customers through high-end finishing and user experience, from build to supporting collateral. A bespoke branding was created around the theme of ‘Inspiring Travellers’. Under this umbrella, the core brands, Bacardi, Bombay Sapphire, Grey Goose and Dewars carved their own personalities in the form of individual meeting rooms and iPad Applications. The build also included a World’s Best Tasting Cocktails bar where customers could sample the hero cocktails on offer.
Branding, Interiors, Digital, Merchandise.