GLOCK works with Bacardi Global Travel Retail on a range of executions from cocktail menus and luxury gift packaging to digital applications and events.
Objective
To strengthen the positioning of Bacardi’s white spirits portfolio brands in new regions, specifically the Asia-Pacific region.
Creative Strategy
The ‘World’s Best Tasting Cocktail’ campaign, aimed at the Asia-Pacific market, communicated directly with customers in the travel retail environment, focusing on Bacardi Superior Rum, Bombay Sapphire Gin and Grey Goose Vodka. We complemented a clean branding with fresh artwork. This is currently being rolled out across merchandising, sampling experiences, consumer events and competitions.
Activation
Print collateral, sampling experiences, events, consumer competitions, cocktail menus.