Following the success of the ‘World’s Best Tasting Cocktails’ cross category programme, we were asked to re-develop the brand for the next year of activity.
Objective
To develop a cross-category programme to strengthen the proposition of white spirits brands in less developed markets, such as Asia.
Creative Strategy
Focusing on the ‘at-home’ occasion, the visual style developed from cues in interior and product design, using key brand colours as nods to each spirit and their signature serves.
Activation
Branding, 3D, print, digital, marketing