When journalist and social forecaster James Harkin wanted to launch an innovative new business focused on social change and consumer trend analysis, he approached GLOCK to turn his ideas into a visual reality.
Objective
To create a distinctive brand identity and web design for a zeitgeist-capturing new business.
Creative strategy
We initially focused on working with James to understand the opportunity for developing a space for commentary and debate on topical social issues. We then created a powerful visual brand for Flockwatching and a web design that combined simplicity and style with a seamless user experience.
Activations
Branding, website design.