As the core creative agency for Grey Goose in Global Travel Retail, we were approached to design, direct and curate the experience of the ’LOFT’ at Heathrow’s Virgin Lounge. Since its launch, the space has been dubbed the ‘World’s Best Airport Bar’ and has gained global recognition for its design and unique passenger experience. The Loft was recently awarded ‘Best Partnership’ for the alignment with Virgin Atlantic Airlines.
To deliver a luxury airport lounge experience for Grey Goose at London Heathrow, Terminal 3.
To create an on-brand luxury environment for Grey Goose, inspired by Loft style apartments, to create a warm, sleek environment for passengers.