Acclaimed YBA and Turner-nominated artist Tracey Emin has been creating and exhibiting work since the early 1990s and is one of Britain’s most eminent artists. GLOCK was asked to provide a web platform to support her growing business, Emin International.
Objective
To support the growing Tracey Emin business through the creation of a dynamic web portal.
Creative strategy
As an acclaimed contemporary artist and celebrity, Tracey Emin never fails to attract attention. When GLOCK were asked to provide a web platform for her business, we sought to harness this global interest and create a stunning website – Emin International – that was in keeping with the artist’s strong personality and yet provided a sufficiently subtle, functional and aesthetic framework for her work to stand out.
Activations
Website design and build.