Dewar’s Aberfeldy Distillery
An immersive reimagining of a whisky distillery experience
Dewar’s Aberfeldy Distillery challenged us with revitalising and enhancing their distillery tour to create a more captivating and engaging guest experience, housed at their historic brand home in the Scottish Highlands. In keeping with their pioneering spirit, we created an experience that would explode category conventions and make whisky feel accessible – without sacrificing its premium nature. For us, this meant capturing the progressive ethos of Dewar’s through experimentation and discovery, using cutting edge technology and human presence to illustrate this premium brand in an authentic way.
Across three rooms, we created environments that immerse guests in the brand worlds of both Aberfeldy and Dewar’s, whilst educating on their unique production and liquid stories.
Dewar’s Experience
We used a multi-disciplinary approach to merge the physical and digital worlds, creating a Blenders room where a digital avatar of award-winning Master Blender Stephanie Macleod guides you through Dewar’s blending process. This story is supported by state-of-the-art projection mapping. This experience is followed by a personal digital flavour profiling session, where a series of questions help you discover your ideal Dewar’s serve.
Tasting Room
The experience culminates in the tasting room, a bespoke, premium space where you can enjoy an elevated, personalised whisky tasting experience informed by your profiling session.
